Privacy Policy

This Privacy Policy explains how the Chicken Road information website (“we”, “us”, “our”) collects, uses, discloses, and protects personal data when you visit or interact with the Website.

By using the Website, you agree to the practices described in this Privacy Policy.

1. Scope and Definitions

1.1. This Privacy Policy applies to all visitors of the Website.

1.2. It does not cover the privacy practices of third parties, including online casinos, payment providers, or advertising networks that we may link to. Those websites have their own privacy policies.

1.3. “Personal data” means any information that can reasonably be used to identify you, directly or indirectly.

2. Data We Collect

We may collect and process the following categories of data when you use the Website:

Technical data:
IP address, browser type and version, operating system, device type, language settings, referring URLs, and standard server log information.
Usage data:
Pages visited, time and duration of visits, click paths, interactions with content (e.g., which Chicken Road articles you read), and similar analytics data.
Contact data:
Information you provide voluntarily when you contact us, such as your name, email address, and the content of your message.
Cookie and tracking data:
Information collected through cookies and similar technologies, including identifiers used for analytics or affiliate tracking.

We do not intentionally collect sensitive personal data (e.g., health information, religious or political opinions) through the Website.

3. How We Use Your Data

We use personal and technical data for the following purposes:

to operate, maintain, and secure the Website;
to analyze usage patterns and improve our content about Chicken Road and related topics;
to respond to your inquiries and requests;
to detect and prevent fraud, abuse, or technical issues;
to meet legal or regulatory obligations where applicable.

Depending on your jurisdiction, our legal bases for processing may include legitimate interests (e.g., Website operation and security), your consent (especially for certain cookies and contact forms), and compliance with legal obligations.

4. Cookies and Similar Technologies

4.1. We use cookies and similar technologies to:

enable core Website functions (e.g., load balancing, basic preferences);
understand how users interact with our Chicken Road content;
support affiliate tracking, where a casino needs to know that you came from our Website.

4.2. Essential cookies are necessary for the Website to function properly and cannot usually be disabled without affecting performance.

4.3. Non-essential cookies (such as analytics cookies) help us understand which pages are useful and how we can improve user experience. Where required by law, we will request your consent before using such cookies.

4.4. You can control or delete cookies through your browser settings. If you block certain cookies, some features of the Website may not function correctly.

5. Data Sharing and Third Parties

5.1. We do not sell your personal data to third parties.

5.2. We may share limited data with trusted service providers who help us operate the Website, including:

hosting and infrastructure providers;
analytics and performance tools;
email and customer support platforms.

These providers process data on our behalf and are required to protect it and use it only for specified purposes.

5.3. We may also disclose personal data if required by law, regulation, or a valid request from public authorities, or to protect our rights, safety, or property.

5.4. When you click an external link (for example, to an online casino that offers Chicken Road), you are leaving our Website. Any information you provide on those sites is governed by their own privacy policies.

6. International Data Transfers

6.1. Depending on your location and that of our service providers, your personal data may be transferred to and processed in countries outside your jurisdiction.

6.2. Where such transfers occur, we take reasonable steps to ensure that an adequate level of protection is in place, consistent with applicable data-protection laws.

7. Data Retention

7.1. We retain personal data only for as long as needed to fulfill the purposes described in this Privacy Policy or as required by law.

7.2. For example:

server logs are typically kept for a limited period necessary for security and troubleshooting (e.g., several months);
contact-form submissions are stored for the time needed to handle your request and maintain reasonable records (e.g., up to [insert typical period]), unless a longer period is required by law.

7.3. After the retention period, data is deleted or irreversibly anonymized.

8. Your Rights

Depending on your jurisdiction, you may have some or all of the following rights regarding your personal data:

Right of access: to request confirmation that we process your data and to receive a copy of it.
Right to rectification: to ask us to correct inaccurate or incomplete personal data.
Right to erasure: to request deletion of your personal data, subject to legal retention obligations.
Right to restriction: to ask us to restrict processing in certain circumstances.
Right to object: to object to certain processing activities, particularly where we rely on legitimate interests.
Right to withdraw consent: where processing is based on your consent, you can withdraw it at any time, without affecting the lawfulness of processing before withdrawal.

To exercise these rights, contact us using the details provided on the Website. We may need to verify your identity before responding.

9. Data Security

9.1. We implement reasonable technical and organizational measures to protect personal data from unauthorized access, loss, theft, or misuse, including encryption in transit (HTTPS) and restricted access to systems.

9.2. No online system can guarantee absolute security. You use the Website at your own risk, but we commit to reacting promptly and responsibly to any suspected data-security incident.

10. Children’s Privacy

10.1. The Website is intended for adults and is linked to gambling-related content about Chicken Road. We do not knowingly collect personal data from individuals under the legal gambling age in their jurisdiction.

10.2. If you believe a minor has provided us with personal data, please contact us so we can promptly remove that information.

11. Changes to This Privacy Policy

11.1. We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or the functionality of the Website.

11.2. The “Last updated” date at the top of this page indicates the latest version. If we make significant changes, we may provide additional notice (for example, by displaying a banner on the Website).

11.3. Your continued use of the Website after any changes take effect will constitute your acceptance of the updated Privacy Policy.

12. Contact

If you have questions about this Privacy Policy, our handling of personal data, or if you wish to exercise your privacy rights, please contact us using the email address or contact form provided on the Website.